Food Consumers Seek Out Fresh Natural Ingredients

Based in Souther California, Talal Johany is a business professional who has interests in the food space, with investments spanning consumer products and the food and beverage industries. One of Talal Johany’s areas of industry is monitoring the food manufacturing space

As reported in Forbes, one emerging trend is that consumers are increasingly demanding transparency when it comes to the ingredients in products. This involves actively seeking out better quality ingredients, and has resulted in the introduction of a variety of naturally sourced, nutrient-rich products that are not heavily fortified and thus have shorter shelf lives.

These include fresh unprocessed juices, cookies without preservatives, and a variety of dairy substitutes made from ingredients ranging from rice to almonds. It also includes food and beverages with functional ingredients such as probiotics as well as protein and collagen.

The transition to these types of shorter shelf life products has not been seamless. Delivering fresh plant-based products with natural ingredients at scale requires a major shift in the supply chain infrastructure. Fortunately, with technology driven strategies in place, a “just-in-time” distribution and delivery ethos can be adapted to the mass consumer markets.